Epicentro Advertising & Marketing Services is a company with a unique dimension. Epicentro is a bilingual advertising/marketing/production company, producing a wide variety of advertising & marketing strategies, graphic arts and video products, in English and Spanish.
The principals of Epicentro have extensive experience in marketing and clearly understand that the true purpose of marketing is to increase sales and profitability. Whether we create and develop our own concepts, or support an already ongoing campaign (in graphics or in video), our focus is always on results.
Our experience, resources and philosophy have enabled us to become a vital conduit between client and consumers. Our ability to provide full support to any marketing campaign—in English or Spanish—will keep you on target with your bottom-line goals. A unique dimension indeed!
Epicentro’s core group of professionals has over 100 years of successful business experience. This experience provides invaluable guidance and direction to all of Epicentro’s business endeavors.
Along with its executive team, Epicentro counts up to 40 event staff professionals in it’s roster. Epicentro also employs an extended network of professionals at various locations throughout the U.S.
Here is a brief biography of Epicentro’s senior executive team.
M aria F. Hernandez Schabbing, President
Maria founded Epicentro AMS in 1987 has over 30 years in advertising and marketing. Former Advertising Director for Lu-Gem, the in-house ad agency for Lucky Stores, Northern California (responsible for public relations, all media buys, media events, retail promotional and special events for the Northern California included Gemco, Kragen, Sirloin Stockade and etc.). Specializes in ethnic marketing with emphasis on Hispanic and Asian, research, media buying, community relations, and promotional events.
Served on a variety of Boards including: The City of Hayward Advisory Board; The Executive Board of The National Hispanic University; The Hispanic Chamber of Commerce Board and presently serves on both Easter Seals Corporate Board and the Easter Seals' Northern California Alliance Board, City of Hope Food & Drug Industries Circle Board; National Hispanic Foundation Board; Latino College Prepetory Academy; Police Activities League and was a member of the California State University Advisory Committee. Voted one of the most influential Latina in the Silicon Valley.
W hitey Adamson, Vice President Director of Operations
43 years of retail marketing and buying experience; 11 years at Food Giant market, Southern California, 27 years at Lucky Stores, (VP General Manager Marketing & Merchandising). Was responsible for a $160 million annual department budget. Specializes in promotion and store layouts.
Whitey was responsible for 247 Northern Lucky Store chain, and over saw the consolidation of 239 mid-west Eagle Stores and 249 Kash N’ Karry Stores, Florida Division.
G ordon Thomas, Vice President Creative Director
Over 27 years of experience in design and development of consumer product packaging, sales support materials and marketing program development. Project management assignments include projects for McDonalds, Panasonic, Harley-Davidson, Safeway, Lucky Foods, Target and K-Mart.
Marketing experience includes new product development, forecast and budget responsibilities, strategic planning, integrated marketing communications planning and implementation. Product category experience includes skin care, hair care, oral care, specialty food, vitamin/supplements and depilatories, and grocery.
K hang Nguyen, Director of IT and Administration
G erardo Morales, Creative Director